The Push Pin Paradigm

If you happen to be in Tokyo walking around the Ginza stop by the GGG Gallery
(above).  You’ll want to see The Push Pin Paradigm, early works by Push
Pin Studio artists Seymour Chwast, Paul Davis, Milton Glaser and James

The work spans 1950’s through the 1970’s and the exhibit Ginza
Graphics Gallery, which opened September 2, 2010 features 200 posters,
paintings, and prints, along with issues of the studio’s promotional
publication, The Push Pin Graphic, which  reflected the iconoclastic mood of those decades and reached out to a generation of peers.

For those who are not up on their design history, Myrna Davis notes in the catalog:

Push Pin Studio began in the early 1950’s as a loose
collective of a few Cooper Union graduates who promoted their design
and illustration in a jointly produced series of brochures, “The Push
Pin Almanack.” In 1954 The Push Pin Studios was formed by Glaser,
Chwast, and Edward Sorel. In 1957 the Almanack gave way to the more ambitiously conceived Push Pin Graphic,
each issue of which had a different format, size and theme. Published 6
times a year and in later years was mailed to 8,000 with 3,000
subscribers around the world, the Graphic showcased the work of the
studio’s principal members and awareness of their work spread quickly.

Push Pin’s distinctive approach was noted for its eclectic
sophistication, finding inspiration in the Italian Renaissance, Art
Nouveau and Art Deco, early American painting, 19th century woodcuts
and wood engraving techniques, and Russian Constructivism, and in
forgotten typographic styles of the 19th and early 20th centuries.

“The Push Pin Paradigm” will be on view at GGG through September 28th. For more information go here. The catalog contains writings about Push Pin by Tadanori Yokoo, Veronique Vienne and Myrna Davis.

Read more: Imprint-The Online Community for Graphic Designers | The Push Pin Paradigm


Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.