The School of Rap

 MTV-U is the best place to see and hear the latest hip hop music
videos. In fact, it is like the AIGA of hip hop. Really, Mr.
Koolpants?  Yes Really, Mr. and Mrs. America! Because videos have
become the 21st century graphic design (in a way). And music vidz,
which have gotten less air time on the main, game and reality besotted
MTV, are still featured content on MTV2 and this website.

It just so happens that my son, a music video director, has a piece competing on the Freshmen MTV-U for a place in its video rotation with the recent video for Homeboy Sandman‘s “The Essence.” I present it here for your illumination. You can vote here as much as you want.


 


About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes a weekly column for The Atlantic online and is the "Visuals" Columnist for the New York Times Book Review. He is also the author of over 160 books on design and visual culture. And he is the 2011 recipient of the Smithsonian National Design Award.

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