The Sun Also Rises

 
The Obama logo by Sol Sender is the symbol that keeps on giving. While I don’t want to appear like one of those crazy “birthers” who question the President’s birthplace, I am fascinated by the separated at birth coincidences that frequently pop up regarding the Obama “O.” Thanks to Misha Beletsky, I have in my hand two possible birth twins. Above is a logo designed by Ivan Chermayeff in 1972 for a suburban development in Ohio; below is one done for a cheese company (date circa mid-1970s and designer unknown). In looking around for other example, I found a more recent example (bottom) of a mark directly kidnapped from the Obama O‘s nursery. And here is a more sinister look at the sun motif.
 
Additions since original post: The bottom three logos were sent in by eagle eyed Mirko Ilic:
 
Do you know of others?
 

 

 

 
 
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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “The Sun Also Rises

  1. Kirvi_Inci

    Wow, the link is quite disturbing. Wonder how much research the designer did into the logo before making it? There is even a web design program, the name escapes me, that has been using it for quite awhile.

  2. Kirvi_Inci

    Wow, the link is quite disturbing. Wonder how much research the designer did into the logo before making it? There is even a web design program, the name escapes me, that has been using it for quite awhile.

  3. Kirvi_Inci

    Wow, the link is quite disturbing. Wonder how much research the designer did into the logo before making it? There is even a web design program, the name escapes me, that has been using it for quite awhile.

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