Toyota’s Logo v. Fella’s Type

 

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For a car company with such a pleasant logo, it’s too bad Toyota’s
products are such safety hazards. But let’s talk logo (it might be
pleasanter). The current Toyota mark consists of three ovals. Or, as stated
in the troubled company’s own words, “the two
perpendicular center ovals represent a relationship of mutual trust
between the customer and Toyota.” Hmmmmm. “These ovals combine to
symbolize the
letter ‘T’ for Toyota.  The space in the background implies a global
expansion of Toyota’s technology and unlimited potential for the
future.” Now that’s a lot of symbolism.
 
Maybe its just me, but doesn’t the logo remind you of something
(i.e. a cowboy hat)? That’s why it reminds me of Ed Fella’s delightful
type family called “Out West.”
 
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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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