Type+Skype=One Smart Dude



Where there is new technology, there are new ways for designers to
play. And what do designers play with most? [Fill in the blank].

Oded Ezer’s Skype-Type
is a new play project influenced by the visual possibilities of Skype’s
video conferencing and social networks. Each letter of “Skype-Type” was
designed by an individual from a different country, and was
photographed together with it’s creator, using the Skype application’s
print screen function. This method was used to create two of Ezer’s
recent works: A magazine double spread, stating “Every improvement in
communication makes the truth less visible”, commissioned by the our
very own PRINT Magazine for the August 2010 issue, and a poster for
this year’s famous Krakow Jewish Festival, Poland. Good ideas should
have more than one life, right?!

Ezer‘s project calls to mind this prescient quote by Marshall McLuhan from the 1960s:

“As technology advances, it reverses the characteristics
of every situation again and again. The age of automation is going to
be the age of ‘do it yourself.’”

Now, that McLuhan was one very smart, visionary dude.

Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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