Typewineography

The (Hatch) Show (Print) wine by Kristin Myers Harvey.
 
Here’s a marriage made in heaven: Type and wine. At a dinner party the other night I was surprised and pleased to be presented with a bottle of Cabernet  Sauvignon called “The Show,” with a label that looked suspiciously familiar. Indeed it was design based on the legendary Hatch Show Print folks in Nashville. Okay, lots of well known designers design wine labels, but this vintage bases its entire identity on the Hatch aesthetic. The wine, produced by Charles Bieler, Joel Gott, and Roger Scommenga known as Three Thieves (Rebel Wine Company), is delightfully fruity, not too inky tasting, bouquet of smooth and soothing grapiness. Drinking, however, won’t make you a better typographer. So don’t drink and compose.
 

Rebel Wine Company The Show California Cabernet Sauvignon 2005
 
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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “Typewineography

  1. Bobbi

    Love, love, love Hatch Print Show. We had them do a poster for one of our store openings (Trader Joe’s) in the south. Have you seen the Liberté wine bottle? It’s a Cab Sauvignon from Paso Robles, CA. Not by Hatch, but a fantastic wine label.

  2. Bobbi

    Love, love, love Hatch Print Show. We had them do a poster for one of our store openings (Trader Joe’s) in the south. Have you seen the Liberté wine bottle? It’s a Cab Sauvignon from Paso Robles, CA. Not by Hatch, but a fantastic wine label.

  3. Bobbi

    Love, love, love Hatch Print Show. We had them do a poster for one of our store openings (Trader Joe’s) in the south. Have you seen the Liberté wine bottle? It’s a Cab Sauvignon from Paso Robles, CA. Not by Hatch, but a fantastic wine label.

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