The Wall Street Journal reports that Wal-Mart (or Wal*Mart) will now become Walmart* and change its logo in what appears to be a frontal attack on Target.
From the article:
Wal-Mart’s new starburst logo mimics the cleaner,brighter sign of competitor Target Corp., with its iconic red-and-white bull’s-eye.
Wal-Mart has attempted in several ways to update its
image in recent years. Gone from almost all its signage is the
once-ubiquitous yellow smiley face.
Last year, Wal-Mart also changed its corporate uniform
for store workers, retiring bulky blue polyester vests in favor of
khakis and polo shirts similar to those favored by Target and other
Stay tuned for further updates from the front lines.