Walmart vs. Target: Logo Style

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Walmart vs. Target: Logo Style

The Wall Street Journal reports that Wal-Mart (or Wal*Mart) will now become Walmart* and change its logo in what appears to be a frontal attack on Target.

From the article:

Wal-Mart’s new starburst logo mimics the cleaner,brighter sign of competitor Target Corp., with its iconic red-and-white bull’s-eye.

Wal-Mart has attempted in several ways to update its
image in recent years. Gone from almost all its signage is the
once-ubiquitous yellow smiley face.

Last year, Wal-Mart also changed its corporate uniform
for store workers, retiring bulky blue polyester vests in favor of
khakis and polo shirts similar to those favored by Target and other
retail chains.

Stay tuned for further updates from the front lines.

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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