War and Fashion


How long is an appropriate time before a costly war becomes pricey
fashion? In the case of the Vietnam War, which split Americans as it
joined Vietnamese together as one nation, it has been just over thirty
years since the end of the war and the beginning of Viet Cong chic. Dogma Vietnam,
a gallery in Ho Chi Minh City, caters to nostalgia for the war of
liberation that doubtless most of its customers have only read about in
history books. 
This “Home of Revolution” is also an online store specializing in urban fashion, posters, flags and patches.
Perhaps it is no different than the “Army/Navy store culture” in the
U.S. and Europe. But for anyone who grew up during the turmoil of the
Vietnam War era, it is difficult not to experience a little unease
seeing these posters on t-shirts and shoulder bags.
(Thanks to Johanne Daoust.)
Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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