Extra Extra: The Story of O

WEEKEND EXTRA: It might be the 21st Century equivalent of John D. Rockefeller handing out dimes to children. First there was the Pontiac car give-a-way for everyone in Oprah’s studio audience. Now its an iPad and $10,000 for every staff member (no freelancers) of “O” magazine to commemorate the 10th year. Not only does the staff love Oprah, but the IRS will make out too. Actually, she’s nothing like Rockefeller. He was not lovable or even likable (in fact, during the Depression he switched to nickels). I’d also rather have 10k than 10 cents, wouldn’t you? Oh-O-Oprah.

Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.