What Comes After C? TD!

Just when I got used to the clunky and bulky red “C” logo for Commerce
Bank (above), they pulled a bait and switch on me. This past weekend, the
red and blue turned into the green of TD (below),
which bought Commerce for $7 billion earlier this year. In the snap of a finger (or a switch of a light), all the branches
in Manhattan changed the logo and color scheme to dollar green. But in
case you were worried how this would affect the celebrity spokespeople,
Regis Philbin and Kelly Ripa, they are being kept on, just like free
coin counting machines.

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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