When the Moon Hits Your Eye

When the moon hits your eye like a big pizza pie, well, that’s Project M at Winterhouse. This year’s Project M, sponsored by the good folks (William Drenttel and Jessica Helfand–below top) at Winterhouse in Falls Village, Conn., this past Saturday, was called Pizza Farm, a collaborative effort between designers and local produce-producing farmers in Litchfield County. The notion was to show the community the bounty in their midst, through the wonders of homemade pizza. All the ingredients, from the flour for the crust to the vegetables and meats were donated by local farmers and offered to all for free. And hmmmm, it was good.
 
The event, which was advertised in the local Lakeville Journal, was a resounding success (as the line below attests). But more remarkable was how in just a short two weeks, the students identified a need–to promote local farm goods in an area where farms are closing down–and bring awareness to the public. In addition to getting the farmers’ cooperation, prepping the food, finding a venue in Canaan, Conn., and promoting and advertising with smartly designed tees, ads and signs, pulling off the massive event would have taken even veteran planners weeks, if not months.
 
Bravo goes to Winterhouse/Project M and this year’s student participants (in orange). Do you know of other such initiatives that bring designers together with social entrepreneurism? Share them here. (Photos taken by me.)
 
 
 
 
 

 

 
 
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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

3 thoughts on “When the Moon Hits Your Eye

  1. jottay

    Project M made me think about a new organization here in Los Angeles, The Echo Park Time Bank. Time Banking is a radically simple social change movement, built on the idea that everyone has something valuable to share with the community. Each Time Bank members’ time is valued equally, so a doctor’s hour is equal to a dog walker’s hour.

    From the Echo Park Time Bank website:

    http://www.echoparktimebank.com/echoparktimebank/Welcome.htm

    “For every hour you help another member, you earn a Time Dollar. Then you can use that Time Dollar to have a neighbor help you: getting a ride, learning the computer, getting a haircut, gardening, etc. Time Dollars value everyone’s contributions equally. One hour equals one time dollar.

    Founded in March 2008 the Echo Park Time Bank is a volunteer-run cooperative. Currently, Time Banks exist in 30 states in the United States and 22 countries throughout the world. As the pioneers of time banking in Los Angeles, the Echo Park Time Bank has grown quickly and offers free monthly workshops for the public.

    Time Banking is a program that has been growing for over 25 years. It is inspired by concepts developed by Edgar Cahn, an attorney, economist, and champion of social change, who had a vision of how communities could empower themselves by looking within to meet one another’s needs.”

    Is there a Time Bank in your community? If not, and you want to start one, go to:

    http://www.timebanks.org/

    Janie Geiser, Los Angeles

  2. jottay

    Project M made me think about a new organization here in Los Angeles, The Echo Park Time Bank. Time Banking is a radically simple social change movement, built on the idea that everyone has something valuable to share with the community. Each Time Bank members’ time is valued equally, so a doctor’s hour is equal to a dog walker’s hour.

    From the Echo Park Time Bank website:

    http://www.echoparktimebank.com/echoparktimebank/Welcome.htm

    “For every hour you help another member, you earn a Time Dollar. Then you can use that Time Dollar to have a neighbor help you: getting a ride, learning the computer, getting a haircut, gardening, etc. Time Dollars value everyone’s contributions equally. One hour equals one time dollar.

    Founded in March 2008 the Echo Park Time Bank is a volunteer-run cooperative. Currently, Time Banks exist in 30 states in the United States and 22 countries throughout the world. As the pioneers of time banking in Los Angeles, the Echo Park Time Bank has grown quickly and offers free monthly workshops for the public.

    Time Banking is a program that has been growing for over 25 years. It is inspired by concepts developed by Edgar Cahn, an attorney, economist, and champion of social change, who had a vision of how communities could empower themselves by looking within to meet one another’s needs.”

    Is there a Time Bank in your community? If not, and you want to start one, go to:

    http://www.timebanks.org/

    Janie Geiser, Los Angeles

  3. jottay

    Project M made me think about a new organization here in Los Angeles, The Echo Park Time Bank. Time Banking is a radically simple social change movement, built on the idea that everyone has something valuable to share with the community. Each Time Bank members’ time is valued equally, so a doctor’s hour is equal to a dog walker’s hour.

    From the Echo Park Time Bank website:

    http://www.echoparktimebank.com/echoparktimebank/Welcome.htm

    “For every hour you help another member, you earn a Time Dollar. Then you can use that Time Dollar to have a neighbor help you: getting a ride, learning the computer, getting a haircut, gardening, etc. Time Dollars value everyone’s contributions equally. One hour equals one time dollar.

    Founded in March 2008 the Echo Park Time Bank is a volunteer-run cooperative. Currently, Time Banks exist in 30 states in the United States and 22 countries throughout the world. As the pioneers of time banking in Los Angeles, the Echo Park Time Bank has grown quickly and offers free monthly workshops for the public.

    Time Banking is a program that has been growing for over 25 years. It is inspired by concepts developed by Edgar Cahn, an attorney, economist, and champion of social change, who had a vision of how communities could empower themselves by looking within to meet one another’s needs.”

    Is there a Time Bank in your community? If not, and you want to start one, go to:

    http://www.timebanks.org/

    Janie Geiser, Los Angeles

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