Who Designed the Obama O?

Who designed the Obama O? John Maas on bnet.com has the answer:

The Obama logo was created early in 2007, through a
collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama
strategist David Axelrod gave the agencies a mandate: design a logo that would
evoke “a new sense of hope,” as he told the Chicago
Business Journal
. After working feverishly, the design was introduced on February 10, 2007.

Sol Sender discusses the “brand development” of the most memorable political logo in the past 50 years here. And MO/DE addresses its contributions to the campaign here with a video here. Bravo to both creators for breaking the conventional mold.

Speaking
of molds, Hilary Ross and Jim Lennox of Shickshinny, Pa., painted the
Obama Hope poster (100 by 70 foot) on their rural field (below). “When
we were on the ground applying the colors, we couldn’t tell how
beautiful this mix of color fields was,” Hilary told me. “Only when we
climbed the tree did we know what we had done.”

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Daily Heller, Imprint: Print Magazine's Design Blog

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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