Author Archives: Allan Haley

Bold for Boys Script for Girls Not

“I’m looking for a typeface to use for a brochure about my company’s line of automated sheet metal cutters – you know, something masculine.” “I need a happy font for a party invitation.” “I love Zapfino – but I’m concerned that it is too feminine for this project.” It seems that we are continually...

What is Typography All About?

If you think about it, the craft of typography is little more than the combination of three very simple things: attention to detail, common sense and visual acuity. Sure, there are typographic rules and guidelines, but they are, for the most part, just based on what is sensible and pleasing to the eye. Learning...