Bold for Boys Script for Girls Not

“I’m looking for a typeface to use for a brochure about my company’s line of automated sheet metal cutters – you know, something masculine.” “I need a happy font for a party invitation.” “I love Zapfino – but I’m concerned …

What is Typography All About?

If you think about it, the craft of typography is little more than the combination of three very simple things: attention to detail, common sense and visual acuity. Sure, there are typographic rules and guidelines, but they are, for the …