Author Archives: Andrei Herasimchuk

PowerPoint Is Not an Excuse

In 1987, I was living in Chicago doing stage management and production work for small theaters in the metro area, but I knew enough about computers to help designers typeset their work in Aldus PageMaker. Then PowerPoint shipped. It was one of the brand-new toys in desktop publishing fueled by Genigraphics, a commercial slide-printing...

Can Typekit Bring Fonts to the Web?

When I first heard about Typekit, a new service that aims to bring typography to the web, I was skeptical. I’ve been around the high-tech sector long enough to know that most of these new products are a rehash of technologies past. And from what I had heard, Typekit just sounded like another way...

A Tale of Two Valleys

One of the perks of living in Silicon Valley is the 90-minute drive to Napa Valley, during which you can find yourself in the rolling hills of Yountville, driving up the Silverado Trail on a cloudless sunny day.   The contrast is stark. In Silicon Valley, strip malls and suburban streets intermingle with high-tech...

Click to Run

—   [An update to this article is appended below. -Ed.]   Every time I go to the SXSW festival, I have interesting discussions with the other designers there about trends in music, movies, and technology. Last March, though, we started talking about politics, something I’ve rarely touched on with fellow designers. How did...

Upward Mobility

— My 17-year-old daughter, Alexa, is a typical tech-savvy teenager: When I walk into the living room after a long day at the studio, I’ll find her sitting on the couch with the television on, usually playing a TiVo’d episode of Gossip Girl, with her iBook open, Facebook loaded into a browser, and AIM...

Coming Interactions

—       Denizens of the Bay Area and Silicon Valley don’t like to admit it, but we share the same competitive spirit with our entertainment-driven brethren in Southern California: We all live by the rule of “What have you done for me lately?” No matter where you go in this part of...

Open Range

— It’s such an easy thing to overlook, tucked away under the Type submenu, within a laundry list of other palettes found in both InDesign and Illustrator in Windows. Even I forget about it—and I helped put those palettes together more than ten years ago when I designed those products’ interfaces at Adobe Systems....