Author Archives: August Heffner

About August Heffner

August Heffner is a graphic designer, art director, educator and illustrator. He was born in an antique store in St. Louis, MO and moved to New York City to work for his design heroes Matteo Bologna and Stephen Doyle. For awhile he worked for a really, really big branding firm. He is now a design manager at The Museum of Modern Art, the art director of Diner Journal as well as an illustrator and educator.

1970s Backpacker Magazines Online

Its been a tough winter here in New York City. We’ve had record snowfall and here at the beginning of March we’ve still got 20 degree temperatures. I just want to go camping on a hot summer day, by a lake, with a couple of friends and a rope swing. Damned if Google doesn’t...

SPY Magazine Online

The internet and I were a little too young for SPY magazine. But neither I, nor the internet, can shake the fact that it has influenced us both… a lot. (For the record I’m not sure I’m comfortable being compared to the internet). Recently, Google has started scanning SPY Magazine as part of its...

Who is Bozo Texino?

Last Friday I had an opportunity to see a screening of Who is Bozo Texino? a beautiful black and white film by Bill Daniels (watch the trailer). Made over 16 years during Daniels’ sporadic boxcar riding (or train hopping) adventures across North America, the film focuses on the men (vagabonds, hobos, nomads, pick a...

BLAST and F*CK YOU

Two publications were brought to my attention recently. They come from two different time periods, two groups of artists and they have the two coolest names of all time: Blast and Fuck You: A Magazine of the Arts. Beyond my highbrow respect for anyone using expletives in titling their work, these two have amazing...

Marks by Humans

The official biography I use states that I was born in an antique store. This may be a fair amount of hyperbole, as I was not actually born within the walls of the antique store my father and his father owned and operated. Rather I was born in a very old home that housed...

MoMA Acquires 23 Digital Fonts into the Collection

On Monday, The Museum of Modern Art (my employer) announced the acquisition of 23 digital fonts into the museum’s collection. This sort of thing may raise a few eyebrows as the acquisition of the @ symbol did some months ago, but that discussion is far too exciting to cover in a blog post. Personally,...

iPhone Scanning

In June of last year Grizzly Software released the Genius Scan app for the iPhone. When I first heard about it, I had no idea how much I would use it for business and typography. The app is billed as an app for a smart business traveler. It allows you to photograph receipts, flatten...

Ghana Typography

A few posts ago, I bragged about being able to visit foreign lands without a camera. But when my girlfriend and I decided to zip over to West Africa for our very short American vacation, I knew I wouldn’t have time to sit and draw in the intense heat. I broke down and brought...

Jason Polan, Levi's, San Francisco & Art!

Jason Polan is a New York artist I’ve mentioned before. Recently, during my first visit to San Francisco (lovely city!) I found Polan finishing up a 20-day… um, thing for the newest Levi’s campaign “We Are All Workers.” I hesitate with titling his commission, because talking about art, corporate sponsorship, design, advertising, social engagement...

Alfred Hitchcock: Typography & Fashion

After reading Print’s “Back Issue” article in the June issue about an Alfred Hitchcock piece from 1977, I started looking for more evidence of Hitchcock’s art director/advertising eye. It wasn’t long before I stumbled upon the 1000 Frames of Hitchcock Wiki, an incredible undertaking by “Davey P.,” a library systems manager who reduced all...