Author Archives: Damien Newman

About Damien Newman

Prior to founding Central, a bay area design strategy firm, Damien worked on brand strategy, and design thinking for firms such as IDEO, frog design, and Studio Archetype.

Command-Z, and Not Knowing Who You Are

A lot has been written about the Gap logo redesign. Many people thought it was really really bad, and some even tried to reach out and help rectify this. The Gap listened to the online community, made a couple of missteps, and reverted back to the old logo. This wasn’t a PR fiasco, nor...

Shameless Living

I love looking at how other people live. Given the opportunity, I’d happily walk through neighborhoods at dusk, walking slowly past people’s houses, right when they turn on the lights but haven’t yet closed the curtains, taking a peek into how they had their lives arranged in whatever room I could see. Over at Speak Up, I got to run...

You've Got Nothing To Learn

So I thought this was interesting. Alex Bogusky saying he’s got nothing to learn from his mistakes. “I don’t learn anything from my failures” he says. If you don’t know much about Bogusky, this is a typical bonehead statement from him. A sweeping dumb statement, which lingers, if only to make you question how...

The Designer's Role in a Crisis

Architecture for Humanity Team in Haiti Copyright © Architecture for Humanity. I’m waiting for a call back from my friend Kate Stohr who’s in Haiti right now. She left me a message about helping to design a solution for the traffic problem there. In the time since I listened to the message and now,...