Author Archives: Eli Neugeboren

Microsoft’s New Logo and Digital Authenticity

I was standing in line at Duane Reade recently, looking at its latest batch of store-branded products, thinking about how much of a throwback the simple, solid-color designs are.  This got me thinking about the general trend in logo design (and design in general) away from the swooshy, beveled-and-embossed 3-D look that dominated corporate design over...