About Erin Prus

Erin Prus is the interactive content director for HOW+Print, where she’s found the right blend of creative, innovative and academic. Erin’s background includes writing, teaching and editing — ranging from healthcare to software, spanning print to digital media. Intersecting all industries is Erin’s passion for people, and she’s especially fond of designers —making the HOW+Print community an ideal fit for her. When she’s away from the pen and page, you’ll find Erin collaborating with a much smaller creative at home or burying her nose in a novel.
Canadian Club Whiskey, Dad's First

Sex + Design: Behind Canadian Club Whiskey’s 2008 Brand Revival

Canadian Club Whiskey’s brand legacy includes a 2008 renaissance with the ever-popular “Damn Right Your Dad Drank It” ad campaign. Find out how two directors send the typical creative brief into a tailspin and turn around a 16 year sales decline, all while highlighting the intersection of sex and design…