Author Archives: Fahrenheit212

About Fahrenheit212

Fahrenheit212 is an innovation consultancy that catalyzes top-line growth by framing strategies for growth, creating new products, brands and businesses, and driving them to market. Their clients include Samsung, Lowe's, Citi, Nestle and more.

Stop, Hammer Time?

By Sean Ferry, Senior Producer Creative Development Department It started off as a joke. While the Creative Development Department sat at the captain’s table of Fahrenheit 212, they passed ideas around for the annual “dirty Santa,” and in an environment where individuals are challenged to exceed expectations, the outcome of “nailing it” is practically...

Soup, Salad, or Genius?

By Matthew Harrigan, Innovation Associate, Commercial Strategy They come in all shapes and sizes of course, but we all know a good idea when we see one. It strikes us like a good joke does – familiar content, delightfully retold in a new way. As an innovation strategy firm, ideas are our lifeblood, the...

Engaging the Synchronous, the Emotional, and the Idiosyncratic in our Networked Society

By Peter Beaugard, Summer Associate Today, we have greater access and more speed to information than ever before. Everything we interact with is location-aware, self-logging, self-documenting, and uniquely identified. Amazon can tell us what books we might like. Netflix is able to recommend movies. Even our supermarket can provide coupons tailored to our purchasing...

You Might Want To Brush Up On Your Macbeth

By Meg Paradise, Senior Designer, Creative Development I lined up in the rain with friends on a Friday night outside a warehouse in Chelsea and waited for the doorman to usher us in, one small group at a time. As the doors closed behind we found ourselves in a long, pitch black hallway. Hesitantly...

A Facelift in Automotive Design

By Adam Wendel, Industrial Designer, Creative Development Automotive design is the ultimate tool of self-expression and emotion. Automobiles evoke strong, positive emotions such as love, attachment, dominance, and happiness. Each automobile’s design attributes acquire a unique personality and visual identity. Research has shown that there is a subliminal power of design, such as face-recognizing...

Touch My Flaming Cactus

By Jonathan Greenblatt, Designer, Creative Development Walking up Lafayette Street from Bond in New York City, I’m used to certain thoughts bubbling to mind as my body auto-pilots through urban space back to the L train. Is Rihanna still up on that billboard? Should I stop in Astor Wines for a nice bourbon bottle?...

Still Alive! Highlights from Design Thinking: Dead or Alive?

The New York City Chapter of the Industrial Designers Society of America and innovation consultancy Fahrenheit 212 collaborated last month on a very successful event entitled, Design Thinking: Dead or Alive? A stellar panel of voices, including Stephan Clambaneva, Debera Johnson, Cliff Kuang, Bill Moggridge, Mark Payne, Helen Walters and moderator Allan Chochinov, gathered...

The Question of Transformation

by Mark Payne, President, Head of Idea Development A perspective on the pursuit of breakthrough innovation. There’s a rarely-discussed but fundamental truth about the pursuit of growth-driving transformational innovation: the likelihood of an innovation project landing on transformational answers pivots almost entirely on whether it starts with transformational questions… Spend enough years zipping out the door each...

Design Thinking: Dead or Alive?

Tonight Fahrenheit 212 and IDSANY are hosting a very exciting panel discussion, moderated by Allan Chochinov, on the best evolution and best practices of design thinking. In the days following the event, the discussion will be edited into web episodes and posted for all those not able to attend. Moderator Allan Chochinov is a...