About Fahrenheit212

Fahrenheit212 is an innovation consultancy that catalyzes top-line growth by framing strategies for growth, creating new products, brands and businesses, and driving them to market. Their clients include Samsung, Lowe's, Citi, Nestle and more.

Time to Trade-In the Trade-Off?

By Jason Martin, Innovation Consultant, Idea Development Ever since reading Kevin Maney’s great book Trade-Off last year, his ideas around consumer behavior have been stuck in my head. His thesis is simple: a product’s market success is based on one …

Where the Content Is the Cargo

by Carlo Espiritu, Designer Content management is a space that thrives on innovation for the sheer need to, not only organize volumes of data, but to deliver it in a meaningful and appealing way. With the constant influx of data …

Weapons of Mass Consumption

By Rony Zibara, Partner, Innovation Director Idea Development Our desire for new things and our obsession over new innovative products knows no bounds. Even as kids we have been enamored by all that was new, from the current GI Joe figure …

A Life's Work

By Criswell Lappin, Design Director I held a man’s life in my hands. It was red and blue with gold foil stamping. I was looking at the life of Gordon Felton, originally Gunter Fajgenbaum, as compiled by his son, information …

It Was All As Ephemeral As A Rainbow

By Faun Chapin, Head of Creative Development Since this is Fahrenheit 212’s first post with Imprint, we thought we’d share two innovations that made more than just an impression. They made us smile. The first is a project from a series …