Author Archives: Fahrenheit212

About Fahrenheit212

Fahrenheit212 is an innovation consultancy that catalyzes top-line growth by framing strategies for growth, creating new products, brands and businesses, and driving them to market. Their clients include Samsung, Lowe's, Citi, Nestle and more.

Time to Trade-In the Trade-Off?

By Jason Martin, Innovation Consultant, Idea Development Ever since reading Kevin Maney’s great book Trade-Off last year, his ideas around consumer behavior have been stuck in my head. His thesis is simple: a product’s market success is based on one of two base attributes, either that of fidelity (a high-quality consumer experience) or that...

Where the Content Is the Cargo

by Carlo Espiritu, Designer Content management is a space that thrives on innovation for the sheer need to, not only organize volumes of data, but to deliver it in a meaningful and appealing way. With the constant influx of data living on the Internet there’s no shortage of ways to capture and curate this...

Weapons of Mass Consumption

By Rony Zibara, Partner, Innovation Director Idea Development Our desire for new things and our obsession over new innovative products knows no bounds. Even as kids we have been enamored by all that was new, from the current GI Joe figure for the guys to the latest edition Barbie dream house for the Dolls. Today...

A Life's Work

By Criswell Lappin, Design Director I held a man’s life in my hands. It was red and blue with gold foil stamping. I was looking at the life of Gordon Felton, originally Gunter Fajgenbaum, as compiled by his son, information designer Nicholas Felton. For the last six years, Felton has generated the Feltron Annual...

It Was All As Ephemeral As A Rainbow

By Faun Chapin, Head of Creative Development Since this is Fahrenheit 212’s first post with Imprint, we thought we’d share two innovations that made more than just an impression. They made us smile. The first is a project from a series titled ‘Instruments of Mass Destruction.’ This complicated technical solution to aid in simple acts...