Visual identity development was once based on the premise that a brand’s identity should be enduring. The social media imperative is changing that.
Recently, Walmart.com slowly began rolling out its new user-centric redesign. Walmart is focused on appealing to a broader base, an here's how they did it…
The weeks following the 2016 Presidential election saw an unprecedented rise in hate speech, hate crimes, vandalism and violence against minorities and people of color. Vicki Meloney, an Associate Professor at Kutztown University, took notice and decided to make a change, thus Replace-the-Hate was born.
Medical marijuana packaging is a new frontier. And Jeff Johnson, founder, owner and designer of Replace in Minneapolis, has just completed a brand and packaging system for Vireo cannabis products.
Everyone wants to be innovative, but few willingly work toward a culture of raw, risk-taking creativity. Slowly but surely, that's changing at companies like GE, Turner, and Capital One who have implemented design thinking in their day-to-day business practices.
Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...
Print design, itself, is an art form. Going from screen to page is a complex process where each step affects the final product. We talked with print design experts and rounded up a few things they wish graphic designers knew as they were creating their projects.
Whether you’re creating a portfolio, photography monograph, comic book or children’s book, getting your digital work to translate to the physical world takes some insight into the printing process. Here's what you need to know about print-on-demand technology.
Print carries with it a kind of prestige, immediacy and intimacy that’s unavailable to a screen. Why not show your range and empower your work to its full potential by putting it in pages?
As with music, content media is undergoing its own irreversible metamorphosis—and it’s driven by design.