Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...
Print design, itself, is an art form. Going from screen to page is a complex process where each step affects the final product. We talked with print design experts and rounded up a few things they wish graphic designers knew as they were creating their projects.
Whether you’re creating a portfolio, photography monograph, comic book or children’s book, getting your digital work to translate to the physical world takes some insight into the printing process. Here's what you need to know about print-on-demand technology.
Print carries with it a kind of prestige, immediacy and intimacy that’s unavailable to a screen. Why not show your range and empower your work to its full potential by putting it in pages?
As with music, content media is undergoing its own irreversible metamorphosis—and it’s driven by design.
Interested in transforming your career and work? Our friends at the School of Visual Arts share how three of their students did just that.
A 21st-century iteration of Josef Albers' Interaction of Color invites today's readers to the adventure and rare wonder of seeing.
Product development has evolved beyond simple focus groups and small upgrades to existing machines. Now, when developing tech, social sciences like anthropology and psychology are brought into the equation in order to better understand what the customer needs versus what the company wants. But, just how do these different groups come together to create...
In his recently republished books, Paul Rand breaks down the details of some of his greatest logos—the process of which revealed 6 effective techniques.
Shillington Education's Anthony Wood takes a look at five of the best brand identities succeeding amid today's digital noise.