Author Archives: Guest Contributor


Tower of Babble: The Emoji Paradox

This article was originally featured in Print’s Fall 2015 Issue, the Text Issue. Find it in MyDesignShop.  Contributed by Zoe Mendelson Decoding the failed set of vector files we don’t want to admit we use every day. The BBC recently called emoji the UK’s fastest-growing language. But is emoji a language? Language hinges on...


4 Steps for Defining a Target Audience

Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...


A Brief History of Automotive Marketing

by Jon Mowat The methods for marketing cars have changed dramatically over the past 120 years. It all began with very simple black and white adverts, produced soon after motor vehicles were invented. These days, we’re bombarded from all angles with slick videos, flashy print ads and more online content than we could ever possibly...