Author Archives: Guest Contributor

helvetica-backlash

Helvetica: The Backlash

by Brad Ferguson It’s the typestyle you either love or love to hate. Everyone has an opinion about Helvetica. Not surprising. It’s everywhere, as ubiquitous as gravity. Or to quote Erik Spiekermann, “you have to breathe, so you have to use Helvetica.” People who may not know much about lettering or graphic design—who may...