Author Archives: Guest Contributor

designing for fast brand experience and more

Designing The Feeling of Fast

As our attraction to designing “fast” extends from physical products to digital brand experiences, the perception of speed sits at the center of strategy.

helfand

The Passionate Thoughts of Jessica Helfand

Jessica Helfand is unafraid to question design dogma, pick apart jargon, investigate the motives and impulses of the field. Read a fascinating interview with her from Ken Gordon.

Paul Rand's logo for American Broadcasting Corporation (ABC), 1962; successful logos

What Made a Logo Great

HOW Logo Design Awards judge Wally Krantz, executive creative director at Landor, NYC, explores what we can learn from successful logos from the past.