Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...
by Jon Mowat The methods for marketing cars have changed dramatically over the past 120 years. It all began with very simple black and white adverts, produced soon after motor vehicles were invented. These days, we’re bombarded from all angles with slick videos, flashy print ads and more online content than we could ever possibly...
The team behind Pressing On: The Letterpress Film talks with "hot metal typesetting junkie" Jim Daggs.
Joking with Death: Learn about Mexico's Day of the Dead cultural art—from sugar skull design to political satire. Article written by Susan N. Masuoka.
Check out images from Print's Illustrator of the week, Jing Jing Tsong.
If you want to improve everyone’s reading experience, here are a few web typography essentials to keep in mind.
Erin Beckloff checks in for the next installment of her series on Pressing On: The Letterpress Film.
Nadja Sayej reports from the 31st Biennial of Graphic Arts, an international graphic arts show.
AIGA medalist Sean Adams reflects on his hero and friend, Michael Vanderbyl.
In this manifesto James Victore reveals his ideal vision of design education—& proves, once again, why he's been described as "part Darth Vader, part Yoda."