Product development has evolved beyond simple focus groups and small upgrades to existing machines. Now, when developing tech, social sciences like anthropology and psychology are brought into the equation in order to better understand what the customer needs versus what the company wants. But, just how do these different groups come together to create...
In his recently republished books, Paul Rand breaks down the details of some of his greatest logos—the process of which revealed 6 effective techniques.
Shillington Education's Anthony Wood takes a look at five of the best brand identities succeeding amid today's digital noise.
Old print ads still have a few things to say about making advertising. So, ignore your meme-feed notifications for two seconds and give this a quick skim.
Neenah takes a deep look at the process of using foil stamping as a design element.
A new book by Steven Heller and Gail Anderson celebrates designers who have broken the rules of typography, with amazing results.
Though it might sound surprising, attitudes about type revivals are quite polarized. What follows is a brief overview of the inherent debate.
Used to be, the most successful designer was the creative asshole. That's not the case anymore.
Technologies have continually evolved to make web design faster, better and less intrusive to the ultimate goal of any website: creating connections.
As our attraction to designing “fast” extends from physical products to digital brand experiences, the perception of speed sits at the center of strategy.