Author Archives: Guest Contributor

helvetica-backlash

Helvetica: The Backlash

by Brad Ferguson It’s the typestyle you either love or love to hate. Everyone has an opinion about Helvetica. Not surprising. It’s everywhere, as ubiquitous as gravity. Or to quote Erik Spiekermann, “you have to breathe, so you have to use Helvetica.” People who may not know much about lettering or graphic design—who may...

milton-glaser-tfana

Milton Glaser: Theatre for a New Audience

Inside Print’s Celebrating Milton Glaser, A Design Legend Collection, you’ll find a look at Glaser’s personal sources of design inspiration as well as meanderings on other works from Glaser. Editor’s Note: The visual representation of a brand is one of the most fundamental projects a designer can work on, but exceptional identity design can be hard...