About Heidi Meredith

Heidi Meredith is partner and designer at GOLD, a small design studio in San Francisco. She got her MFA in design from California College of the Arts, and before that she worked at McSweeney's Publishing for seven years.

Visualizing a New-Media Landscape

When Gold set out to create a new visual identity for Wikia, a hosting service for collaboratively run websites, we realized we were stepping into a new-media landscape where traditional hierarchies of author, editor, and user do not apply. In …

Striking Gold

Starting my own business was always one of those things I knew I would do. I’d worked for enough self-starters (as well as being raised by one) to know what I wanted, but after grad school it seemed like the …

Typeface Heralds Hope for Genocide Survivors

Foundation Rwanda, a charity dedicating to providing secondary education for the 20,000 children born of rape during the 1994 Rwandan genocide, recently teamed up with members from the creative agency LBi Syrup, to bring awareness to the cause through a …

The Gold Country of Osborn and Woods

David Osborn and Charles Woods lived in Nevada City, CA for over 50 years. Drawn to the town in the late 50s after seeing some of Harold Berliner’s work (he ran a greeting card company in Nevada City) they moved …

Pictures of Matchbook Men

My family recently inherited a collection of old matchbooks. There are probably about 200 or so matchbooks in the box they came in, all of them from the US, and most of them from California, specifically San Francisco. Being a …

California College of the Arts Design MFA show

The same class that curated all the Wider White Space exhibitions (APFEL, Walker Art Institute, Project Projects, and Experimental Jetset) also curated the first official graduate design MFA show. Since the MFA design program at CCA is transdisciplinary it includes …

Wider White Space, Part 4 (with Experimental Jetset)

The final installment of the CCA student-curated exhibition class was design studio Experimental Jetset, the Amsterdam studio that is made up of partners Marieke Stolk, Danny van den Dungen and Erwin Brinkers. In their own words the students describe the …

Wider White Space, Part 3 (with Project Projects)

The third student curated graphic design exhibition from California College of the Arts is Project Projects, a New York-based design studio. We’ve already seen exhibitions from APFEL and The Walker Art Institute. The exhibition, titled “Meta Data,” attempted to show …

Wider White Space, Walker Without Walker (Part 2)

Next stop on the student-curated exhibition class at California College of the Arts is The Walker Art Institute. Just to refresh your memory, students in this class—a combination of undergraduate graphic design and graduate design students—collaborate in small groups to …

Wider White Space, APFEL (Part 1)

On the California College of the Arts campus earlier this year there was an exhibition at the Wattis Institute called The Way Beyond Art: Wide White Space, which investigated how graphic design is represented in an art gallery format. The …