Author Archives: Heidi Meredith

About Heidi Meredith

Heidi Meredith is partner and designer at GOLD, a small design studio in San Francisco. She got her MFA in design from California College of the Arts, and before that she worked at McSweeney's Publishing for seven years.

Thesis Making

How do you start “making” for your graduate thesis in design? It was actually a somewhat difficult task. Sure, you may find that thing that interests you (for me it’s lost historical places in San Francisco) but then how do you start to make? It can be a bit paralyzing, especially if you get...

Season of Letterpress

Since my post about letterpress and learning to handset type, I’ve moved on to using plates as well experimenting on the press, a la H.N. Werkman. As for the plates, our class made business cards, and as tough as I thought the handset type was, plates have their own difficulties. The main difficulty was...

Long Live the Composing Stick!

This semester, I’m taking a letterpress class as a way to alleviate the pressures of my thesis—and to get away from the computer. The class is six hours every Friday, and it is definitely a different way of thinking. Sitting in front of the computer and creating something typographic is one thing, but composing...

My New Favorite Resource: The San Francisco History Center

I’m really excited about the San Francisco Public Library History Center. It’s a little room up on the 6th floor of the library. You walk in, walk up to the counter where a kind librarian-type person greets you. You then tell him or her something you want to research. Pick any building, forgotten space,...

Oh Diana

I just recently bought the lomography reproduction of the Diana camera. For those who don’t know, the Diana was made in the ’60s but thought a failure because of the light leaks and unpredictable photos it produced. These quirks were of course intriguing to some photography daredevils and the Diana (as well as her...

Full Circle Press

I recently made some wedding invitations for a good friend of mine. We went to Judith at Full Circle Press in Nevada City, CA to letterpress them. Judith began working at her father’s print shop in Nevada City when she was fourteen years old. She then worked at a number of different shops in...

San Francisco Signs

Lots of the bodegas around San Francisco have these really amazing typographic signs hanging out front. I like the swirls and curls that many of them incorporate both in the shape and the ornamentation. Many of these signs have neon lights. Too bad they don’t light up anymore. I bet they’d look pretty awesome...

Screen Printing, Round One

Recently, the grad school friends and I went to Mission Cultural Center and did some amateur screen printing. This was one more way for us to make and think about our thesis and have some fun at the same time. Kate worked on some typographic cards. Renée worked with the mapping system she’d developed...

Swiss Miss

The first time I went to Palm Springs, we went on this really cool mid-century architecture tour called PS Modern. I’m so glad I took this tour, and The New York Times describes it perfectly: On Palm Spring’s main drag sits one of the city’s oldest architectural touchstones: a concrete bell tower salvaged from...