Johan Liedgren discusses the importance of confidence in design—overcoming insecurities, pandering and committee decisions.
Most design—arguably all of it—isn’t created to be the actual or final experience. It is instead an experience designed to direct us to another experience yet to come.
Johan Liedgren critiques the recent film Design Disruptors and offers an alternative perspective on what it truly means to "disrupt" the industry.
In this piece on storytelling in design, film and advertising, Johan Liedgren explores different theories on the finite number of plots and what they mean for the process of building narratives.
The billion dollar launch of the iPhone was met with petty complaints and indifference, highlighting the need for a Maslowian story-pyramid.
Johan Liedgren discusses how stories from literature and film can teach designers how to go about creating desire in the visual presentation of products.
The insatiable need of investors and the opportunistic pandering of end user marketing both compete with and fail to address the question that really matters for great design: why?
Johan Liedgren addresses the challenge of humanizing AI in order to craft a coherent design narrative.
“Bread and Circus” referred to they way the Roman emperor would hand out cheap food and entertainment as a way to gain popularity with the common people. And yet today, it’s this same model that should replace the lingering plague of 30-second TV spots.
Design has gone soft on storytelling. We need a stronger definition that embraces conflict and narrative potential—a clear purpose and direction for design.