About Jon Crawford-Phillips

John Crawford-Phillips is a partner and founding member of Fahrenheit 212. As an Innovation Director in the company's Commercial Strategy team, he has extensive experience leading the development and commercialization of innovation initiatives across a wide-range of categories.

New Traditions

I love single malt whisky. It’s not just the taste—it’s the whole experience: the history, the provenance, the brands, the semiotics, and the rituals. Uncorking a bottle of Balvenie, Laphroaig, or Dalwhinnie, pouring a dram into a heavy lead crystal …

Buckle Up: 3 In-Flight Safety Videos

There’s no doubt the glamorous heyday of jet travel has long since passed. Air travel today is a mind-numbing cocktail of delays, surcharges, and frustrations. Sure, there are aspects of the experience that airlines strive to make special—the serenity of …

Seeing Things for the First Time

One of the most intriguing aspects of photography as an art form is the inherent impact of technology—there’s a fundamental conversation between the photographer, the subject, and the way in which that subject is being captured. What defines photography is …

Balls on the Line

Every four years, the World Cup comes around, and every four years, two things happen with remarkable consistency. First, England instantly self-destructs and conspires to undermine every patriotic sentiment within me. And second, the world’s greatest footballers complain about the …