Author Archives: Jon Crawford-Phillips

About Jon Crawford-Phillips

John Crawford-Phillips is a partner and founding member of Fahrenheit 212. As an Innovation Director in the company's Commercial Strategy team, he has extensive experience leading the development and commercialization of innovation initiatives across a wide-range of categories.

New Traditions

I love single malt whisky. It’s not just the taste—it’s the whole experience: the history, the provenance, the brands, the semiotics, and the rituals. Uncorking a bottle of Balvenie, Laphroaig, or Dalwhinnie, pouring a dram into a heavy lead crystal glass, and adding a dash of spring water is a magical experience that is...

Buckle Up: 3 In-Flight Safety Videos

There’s no doubt the glamorous heyday of jet travel has long since passed. Air travel today is a mind-numbing cocktail of delays, surcharges, and frustrations. Sure, there are aspects of the experience that airlines strive to make special—the serenity of the lounge, the plushness of the blanket and the size of the flat screen—but...

Seeing Things for the First Time

One of the most intriguing aspects of photography as an art form is the inherent impact of technology—there’s a fundamental conversation between the photographer, the subject, and the way in which that subject is being captured. What defines photography is not just the perspective and viewpoint of the photographer, but also the medium itself....

Balls on the Line

Every four years, the World Cup comes around, and every four years, two things happen with remarkable consistency. First, England instantly self-destructs and conspires to undermine every patriotic sentiment within me. And second, the world’s greatest footballers complain about the new balls. Football (sic) is not a complicated sport: two teams, two goals and...