Author Archives: Jude Stewart

About Jude Stewart

Jude Stewart is a PRINT contributing editor. She has written on design and culture for Slate, Fast Company, The Believer, I.D., Metropolis, and Design Observer, among many others. She has authored two books, both published by Bloomsbury: ROY G. BIV: An Exceedingly Surprising Book About Color (2013) and Patternalia: An Unconventional History of Polka Dots, Stripes, Plaid, Camouflage and Other Graphic Patterns (2015). Follow her tweets on color at twitter.com/joodstew.

KISSMetrics infographic as seen in http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing

The Science, Business and Voodoo of Color in Marketing

Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so colors of major web brands...

ROY G. BIV is Finally Here!

Lovingly packaged with full-color illustrations on every page, “ROY G. BIV” is a great reference or inspiration for designers, artists and color-fans of every stripe. Take a rollicking tour through Jude Stewart's book.

Wunderkammer of Color

I can only hope that fluttering some gorgeous color eye candy before your eyes will produce a lovely warming (or cooling) effect, depending on where you are.

Why Do Horizontal Stripes Rule in Maternity Wear?

Jude Stewart answers a question that has plagued women for years: If horizontal stripes make you look fatter, why do they dominate maternity wear? Is it just a cruel conspiracy? The latest research suggests it's not.

5 Reasons You Must Go to HOW Design Live 2013

Designers! (And here we all picture the stern elegance of Project Runway’s Tim Gunn, locking his gaze with our over trim, gold-rimmed glasses.) If you haven’t already registered for HOW Design Live 2013, you’ve got just about a month left to rectify this grievous oversight. In today’s post, I give you 5 sure-fire reasons...

Drunk Tank Pink: The Power of Color in Marketing

Color sells, it persuades, it cajoles, but how exactly does it wield such power? In the book “Drunk Tank Pink” author and NYU professor Adam Alter peers into how seeming innocuous factors of daily life—colors, names, visual symbols—can drive consumer behavior in unimaginable ways. The book’s title stems from a 1979 psychiatric study in...

Patternity’s PATTERN POWER: Superstripe

If you’re in or near London, you must run, not walk to catch Patternity’s fantastic exhibit about stripes, PATTERN POWER: Superstripe, ending April 21. As you may recall, I interviewed Patternity for “Print” last fall. We started with their work in textile and surface design but quickly veered into more fascinating territory: their ongoing...