Find out why content strategy isn’t the future of web design—and how to avoid the detour of the "next big thing."
About Margot Bloomstein
Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston, and the author of Content Strategy at Work (Morgan Kaufmann, 2012). Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity. Over the past decade, she's partnered with clients like BT, Philips, Tretorn, Lindt & Sprüngli, Harvard, Tufts University, Timberland, the state of Nevada, and the Rhode Island Public Transit Authority to address messaging in both traditional and social media. A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on themes in brand-driven content strategy. Recent engagements include CS Forum (Helsinki, Cape Town, and London), Web 2.0, SXSW, Confab, edUi, IA Konferenz Germany, IA Summit, and Content Marketing World. She also helps organize the Content Strategy New England meetup and tweets at @mbloomstein.