Author Archives: Natalie Boyd

Vanessa Dewey on Designing Toy Packaging for Mattel

Vanessa Dewey has accomplished one thing that every inner child dreams about. She works for a toy company. And not only does she work for the toy giant, Mattel, she also designs their packaging. You can practically hear the squeals of delight from her inner child, or at least as I imagine. Confession: my inner...

Sweepstakes: How to Win at Academic Marketing

Our sister publication, HOW Design, is currently running a giveaway featuring Neenah’s beautiful promotion, How to Win. The promotion highlights exemplary academic marketing. With this promotion, you’ll glean advice on skillful marketing tactics that will help you reach students, parents, alumni and donors. Inside the blue wiro-bound book is a collection of visuals created by Design...

Tweak Your Management Style for the 21st Century Workforce

When eyeing the next upward move in your career, look to your former bosses for guidance. Talk to them. Evaluate them as a leader. While you’re analyzing them, you’ll discover that a particular set of characteristics comprise every leader that you admire. As I am taking the Management Fundamentals course on HOW Design University,...

Can’t Stop, Won’t Stop: The Progression of Brian Singer

Humbly labeling his upbringing and early adult years as average, Brian Singer’s accomplishments as a designer are anything but. His transition from a shiftless teenager to an bold design leader started during his college years. Let’s dig into his transformative journey from average kid to a design brand manager at Pinterest: A Student with a...

The Interaction Between the Brain Hemispheres While Drawing

Sketchpad, charcoals and pencils at the ready, I begin the first lesson in Figure Drawing. I knew to expect an overall review of figure proportions, but I did not expect to learn about the science behind drawing and how the brain works to deliver the sketches on paper. And I really didn’t expect to...

14 Reliable Data Sources for Creating Infographics

Visual messages are interpreted faster than textual ones at a mind-blowing rate of 60,000 times faster. Hence, infographics have quickly become a popular method for presenting detailed data. While infographics are beautiful and efficient, they hold a strong responsibility of providing accurate data. To assist designers in digging up reliable data, we listed some of...

10 Festive Winter Holiday Design Projects

The holidays are finally here! We can now take a break from the mad rush of the season and reflect on the past year. As we look back on the year, we revel in the marvelous designs and the creative minds who are leading the industry into heretofore uncharted territory. It was an extraordinary...

Designing Fabric: 9 Common Patterns, Deconstructed

As creatives, we love working with print and patterns—and designing patterns for use in fashion and home decor fabrics offers glorious opportunity for expanding your marketable skillset and establishing a new creative hobby. Print and digital designers can utilize the same tools, such as Photoshop and Illustrator, to produce dynamic patterns for fabric that will...

10 Remarkable Shadow Type & Lettering Designs

The creative and strategic application of shadows and three-dimensional features to type and lettering has been in practice for centuries. In the past, letters with relief and shadow have been used on signage, posters, packaging, movie titles and publications, allowing lettering to jump off a flat surface for an eye-catching look. Shadowed type still appears in...