Author Archives: Paul Lukas

Meet the McDonald’s Mets?

The push to sell uniform ads.   What will happen if U.S. sports teams start allowing jersey ads? Luxury brands such as Louis Vuitton, Burberry, Dolce & Gabbana, and Gucci will jump at the opportunity to design basketball uniforms. Team colors will be replaced by brand colors, and logos will be removed in favor...

Major League Myth

Why did Harmon Killebrew—and everyone else—believe he was the batter in baseball’s iconic logo?     Photo by Hank Walker//Time Life Pictures/Getty Images     When the baseball slugger Harmon Killebrew died on May 17, several of his obituaries mentioned that he had been the basis for Major League Baseball’s familiar “silhouetted batter” logo. In...