Author Archives: Paula Scher

About Paula Scher

Paula Scher is a partner at Pentagram, where she has developed identity and branding systems, promotional materials, environmental graphics, packaging, and publication designs for a broad range of clients that includes, among others, Bloomberg, Coca-Cola, the Metropolitan Opera, the New York City Ballet, and The Daily Show With Jon Stewart.

"Unjustified", Part II

By Paula Scher As promised, the following are my thoughts about future AIGA competitions (shows) and a response to the 160 plus posts to my recent article on Imprint “AIGA: Unjustified”. 1. Are Design Competitions an “elitist system”? I owe my career to the AIGA. I am a beneficiary of the exposure that comes...

AIGA: Unjustified

AIGA’s “Justified” competition will select examples of good design that are also described in terms of their effectiveness in meeting the client’s objectives. Entries will be judged based on their design attributes and also how well a short case is made on their effectiveness in a clear, compelling and accessible way. A discerning and...