Author Archives: Steven Heller

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

Smokin’ Women

After WWI, Edward Bernays, the "inventor" of PR and the father of spin, was hired by the American Tobacco Company to encourage women to start smoking.