Author Archives: Timothy Goodman

About Timothy Goodman

Timothy Goodman is a designer, illustrator and an art director based in New York City. Currently he runs his own studio, working for clients such as the New York Public Library, Suntrust Bank and The New York Times. Previously, Timothy worked in-house at Apple Inc. in California. View his work at tgoodman.com.

My Tech Start-Up Idea

A couple months ago a magazine I contributed to asked me a series of questions. One question asked, “If you were to create your own tech start-up, what would it be?” Co-authored with my favorite branding guru, Brian Collins.

Ten Things I Learned About the Election

. Can a designer effect political change? That’s one of the topics tackled in Steven Heller’s Citizen Designer: Perspectives on Design Responsibility, available at MyDesignShop.com.

Blue Bottom Babes

New York has the blues! Last month, like 75 percent of earthlings, I started a Tumblr. I wanted to document (and stalk) a certain NYC epidemic throughout my daily travels this summer. I call them “BBBs.” Since moving back to NYC in January, I couldn’t help noticing one specific thing as the weather turned...

New York vs. California

After a year and a half of living in San Francisco, I recently moved back to the only place I call home—New York City. It’s been almost four months since I quit my job at Apple, and left the branding/advertising world behind. I like to romanticize my newfound self-employment as if I’m a professional...

They Might Be Giants + Paul Sahre

With 22 years in the industry, no one has inspired my generation to bridge the gap between design and illustration more than Paul Sahre. His second floor studio above a Dunkin’ Donuts on 6th Avenue (see his brilliant business card in a previous post of mine), has been a safe house for interns, students,...

An Open Letter to Graphic Design Students: Don't Follow the Web, Follow Your Heart

Dear Student: As a new school year is upon you, you’re probably entering your junior or senior year at a design college somewhere. You’ve talked with your peers, consulted your advisors and finally picked the right design classes for yourself. Some of you may have recently graduated and are currently looking for a job. Either...

Plywood for Good: Skate Decks for Japan Relief

When the catastrophe in Japan happened back in March, many designers rushed out and made a slew of fund-raising posters and prints to help raise money for the rebuilding efforts. Much was questioned in the design community about the intentions behind this work, and whether or not it was appropriate to do so. It’s been...

Do Brands Change Us, or Do We Change Them?

As a young boy I was in constant search for an identity, always looking to fill the shoes of my missing father with the spirit of a pro athlete or a rock/rap star. I wanted approval from my friends, from society, and most importantly, myself. I couldn’t get this monetarily, so I searched for...

Should Designers' Business Cards Be Designed?

Should designers’ business cards be “designed?” I’m frequently asked this question by design students, and cut short by the paradox. In today’s digital age, designers have a plethora of ways to get their names out into the world: personal websites, design blogs, LinkedIn, Facebook, Twitter, etc. The idea of the business card has certainly...