Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

common-archetypes

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...

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High-Flying Design

Steven Heller talks with author M.C. Hühne about the design history of Pan Am.

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Landor the Modern

In 1962, a few years before San Francisco went psychedelic, Francis Mair at Walter Landor Associates appeared to turn graphic design in that direction.

bernie-comrade

Fair Use or Infringement? A Look at Politics & Copyright

A review of copyright infringements occurring in political campaigns while noting the definition of fair use and how to use it correctly. View copyright infringement and fair use examples from present and past political campaigns.

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Age-Old Symbols for the New Age

As graphic designers who specialize in logos and trademarks, Mark Fox and Angie Wang have done a splendid job in "Symbols: A Handbook for Seeing."

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The Design of Pride

Jesse Reed and Hamish Smyth, the pair behind the NASA Graphics Standards Manual, are announcing The American Revolution Bicentennial manual.

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The Unseen Lester Beall

Steven Heller talks with Michael Skjei about a new exhibition that honors an underappreciated genius: Leaster Beall.