Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

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Smokin’ Ladies

On the way to achieving first-class citizenship, women became first-class tobacco consumers. Steven Heller examines vintage cigarette ads.

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Pre-War European Book Jackets

In the 1930s—an era before marketing committees—European book jacket designers were free to play and experiment.

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A New Mark for America

In the late ’80s and early ’90s, the Jeffries Banknote Company of Los Angeles commissioned LA designers to contribute to its “Evolution” series of conceptual booklets. I don’t know how many issues were produced, but Number 1, conceived and designed by Advertising Designers, Inc., under the creative direction of Carl Seltzer, was produced in seven...

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Designer of the Week: Jaymie McAmmond

Jaymie McAmmond's recent career move has taken her from developing branding stories for Starbucks design to working on packaging design at an NYC studio.

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Teeny Weeny Posters

Steven Heller showcases a set of poster stamps—small, yes, but of major significance to the histories of commerce, advertising and poster art.

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The Fascist World’s Expo

The World's Fair that never happened began in 1936 when the Fascist Italian government was selected to host the Exhibition in Rome in 1941.