Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.


So, Duh

Quench your thirst for ingredient-free vintage soda labels.


Boola Boola

Steven Heller explores the history of the varsity letter.


A Brief History of Automotive Marketing

by Jon Mowat The methods for marketing cars have changed dramatically over the past 120 years. It all began with very simple black and white adverts, produced soon after motor vehicles were invented. These days, we’re bombarded from all angles with slick videos, flashy print ads and more online content than we could ever possibly...


Designer of the Week: Lauren Dickens

Designer of the Week Lauren Dickens declares a "penchant for design things, brand stuff, & good times." You'll see this reflected in her purposeful design.


Mexico’s Two-Way Street

In the '30s, the Mexican Travel Board's job was to entice more travelers from the US, and it did so through stylized graphic design and typography.


Extra Sweet Eye Candy

A vintage wrapper lover could overdose on candy wrappers produced in France during the Deco era.


More Sign Language

Steven Heller examines George Steere's 1905 price list of sign letters.