Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...
Steven Heller talks with author M.C. Hühne about the design history of Pan Am.
Sometimes typography really is a matter of life and death. Are automakers keeping us safe with dashboard design and typography—both now and in the future?
In 1962, a few years before San Francisco went psychedelic, Francis Mair at Walter Landor Associates appeared to turn graphic design in that direction.
A review of copyright infringements occurring in political campaigns while noting the definition of fair use and how to use it correctly. View copyright infringement and fair use examples from present and past political campaigns.
As graphic designers who specialize in logos and trademarks, Mark Fox and Angie Wang have done a splendid job in "Symbols: A Handbook for Seeing."
In honor of the World Series, explore vintage Cubs memorabilia and take a gander at the evolution of the Chicago Cubs logo design.
Jesse Reed and Hamish Smyth, the pair behind the NASA Graphics Standards Manual, are announcing The American Revolution Bicentennial manual.
Steven Heller talks with Michael Skjei about a new exhibition that honors an underappreciated genius: Leaster Beall.
The billion dollar launch of the iPhone was met with petty complaints and indifference, highlighting the need for a Maslowian story-pyramid.