Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

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Westinghouse’s ABCs

In 1965, Charles Eames produced a documentary about Westinghouse. Have you seen it?

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The Original Pinterest

Like so many other insignificant consumer items, bobby pins were sold to the public with a modicum of contemporary style and illustrative panache.

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Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...

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Urban Cartography, Curated

Designing New York City’s wayfinding "infostructure" demands a delicate balance of user needs - while maintaining the integrity of public space.

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Take Aim

Steven Heller examines the classic bullseye—one of the most perfectly designed of all graphic forms—and the evolution of shooting targets.

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Ooooh La L’Auto

Steven Heller takes a look at the lifestyle-infused vintage advertisements for the automobile manufacturer Renault.