Identify

Sagi Haviv, Tom Geismar and Ivan Chermayeff share authoritative information in regards to identity design, gleaned from their work on iconic trandemarks, in their book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. In this blog series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv.

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15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...

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High-Flying Design

Steven Heller talks with author M.C. Hühne about the design history of Pan Am.

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Designer of the Week: Mackey Saturday

PRINT's Designer of the Week Mackey Saturday, creator behind the Instagram logo and many a brilliant logo, recently joined Chermayeff & Gesimar & Haviv as a principal.

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Talking Heads

We may be on the verge of losing our letterheads, but even in the digital space they still have relevance. Here are a few Steven Heller found in Rome.

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Ned Ryerson Would Be Proud

If you were insured for anything during the early 1900s, you'd get a special bonus: flamboyant typography. Steven Heller looks at the golden age of insurance policy design.

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When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.

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Cuba Libre

Designer Gerry L'Orange recently returned from a trip to Havana, where he surveyed classic Cuban street type.