Identify

Sagi Haviv, Tom Geismar and Ivan Chermayeff share authoritative information in regards to identity design, gleaned from their work on iconic trandemarks, in their book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. In this blog series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv.

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common...

High-Flying Design

Steven Heller talks with author M.C. Hühne about the design history of Pan Am.
mackey saturday

Designer of the Week: Mackey Saturday

PRINT's Designer of the Week Mackey Saturday, creator behind the Instagram logo and many a brilliant logo, recently joined Chermayeff & Gesimar & Haviv as a principal.

Talking Heads

We may be on the verge of losing our letterheads, but even in the digital space they still have relevance. Here are a few Steven Heller found in Rome.

Ned Ryerson Would Be Proud

If you were insured for anything during the early 1900s, you'd get a special bonus: flamboyant typography. Steven Heller looks at the golden age of insurance policy design.

When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.

Cuba Libre

Designer Gerry L'Orange recently returned from a trip to Havana, where he surveyed classic Cuban street type.