Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

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Man or Maestro

Maëstro was a cigar. The Maëstro-man was a proto-Marlborough-like character who strode above the logo in die-cut points of purchase like this one.

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My Favorite Favoriten

The covers of Favoriten (Favorite) journal were so different as to suggest they were completely different magazines, or at least very different art directors.

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SVA Masters Recipient: Tom Geismar

This article from Grids + Guides in Print's 2014 International Design Issue takes a brief look at the SVA 26th Masters Series Award recipient, Tom Geismar.

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Weekend Heller: The Elegantissima Show

Straight from its boffo Farmingdale premiere, the most elegant design exhibit, Elegantissima: The Design and Typography of Louise Fili opens at the Art Director’s Club next week.

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Branding ISIS, ISIL, IS

Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."

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Who’s Wearing Whose Trade Dress?

In 1915 the National Biscuit Company filed 13 copyright infringement suits to enjoin these businesses from either infringing upon NBC's brand names (including their "Swastika" or red end seal) and/or violating the sanctity of their packaging motifs.

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Packaging Package Design

Those vintage, so-called "vernacular" packaged food boxes, cans and labels from the '40s and '50s - when supermarkets were on the rise - were, in fact, designed by designers in design departments. Take a closer look at these package designs.