Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

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When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.

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What’s Missing Here?

Heller cracks open a reading primer from the 30s and finds some pretty images—accompanied by segregation and a Stepford obedience to the dominant order.

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Hey Comrade, Got a Match?

Steven Heller talks with !Productive Arts! about their rare collection of Soviet-era cigarette packages.