Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.


When Adverts Were Earnest

In the early 1920s American products were either nondescript or laden with ornament to camouflage a mass-market look. Although mass production was the foundation on which the modern American economy was built, many cultural critics felt that items coming off the assembly line lacked good taste. American industrialists, who could easily afford to aesthetically...

TypeShop (1)

What We Talk About When We Talk About Type

Ellen Shapiro reports from Abbott Miller's TypoGraphics conference session: Type often has a story to tell—it becomes part of the context, style, strategy, or truth of a client's message.


Smokin’ Ladies

On the way to achieving first-class citizenship, women became first-class tobacco consumers. Steven Heller examines vintage cigarette ads.


Pre-War European Book Jackets

In the 1930s—an era before marketing committees—European book jacket designers were free to play and experiment.


A New Mark for America

In the late ’80s and early ’90s, the Jeffries Banknote Company of Los Angeles commissioned LA designers to contribute to its “Evolution” series of conceptual booklets. I don’t know how many issues were produced, but Number 1, conceived and designed by Advertising Designers, Inc., under the creative direction of Carl Seltzer, was produced in seven...


Designer of the Week: Jaymie McAmmond

Jaymie McAmmond's recent career move has taken her from developing branding stories for Starbucks design to working on packaging design at an NYC studio.