Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

The Bottle’s the Thing: The Branding Evolution of Soda Pop

My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning with the first issue in 1936 and continuing through the World War II years,...

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The Multimedia Comics Artist Behind Netflix’s Daredevil

If you’ve been captivated by the bold, atmospheric cinematography of Daredevil‘s first season on Netflix, you might want to seek out the similarly stunning comic book version by Alex Maleev. Series executive producer Jeph Loeb credits Maleev as a key visual influence: “With Alex’s art, we looked at that and said ‘that’s the look...

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Talking Heads

We may be on the verge of losing our letterheads, but even in the digital space they still have relevance. Here are a few Steven Heller found in Rome.

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Milton Glaser: Theatre for a New Audience

Inside Print’s Celebrating Milton Glaser, A Design Legend Collection, you’ll find a look at Glaser’s personal sources of design inspiration as well as meanderings on other works from Glaser. Editor’s Note: The visual representation of a brand is one of the most fundamental projects a designer can work on, but exceptional identity design can be hard...

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The Art of Per Inquiry Ads

Well, "art" may not be an accurate word, but there has always been a craft to "per inquiry," or coupon, adverts.

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Ned Ryerson Would Be Proud

If you were insured for anything during the early 1900s, you'd get a special bonus: flamboyant typography. Steven Heller looks at the golden age of insurance policy design.

Keeping Everyone in the Loop: 50 Years of Chicago “L” Graphics

A recent visit to Chicago reminded me of how enamored I am of its rapid transit. It’s so much a part of what makes Chicago unique and exciting to me. Chicago is one of those cities with a “sound” to it—San Francisco being another—and the elevated “L” system is the reason why. Much of...

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When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.