Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...
Designing New York City’s wayfinding "infostructure" demands a delicate balance of user needs - while maintaining the integrity of public space.
Steven Heller examines the classic bullseye—one of the most perfectly designed of all graphic forms—and the evolution of shooting targets.
Steven Heller takes a look at the lifestyle-infused vintage advertisements for the automobile manufacturer Renault.
Maëstro was a cigar. The Maëstro-man was a proto-Marlborough-like character who strode above the logo in die-cut points of purchase like this one.
Sagi Haviv, partner at Chermayeff & Geismar & Haviv, reveals how the firm delicately handles branding that results from a corporate merger or partnership.
The covers of Favoriten (Favorite) journal were so different as to suggest they were completely different magazines, or at least very different art directors.
This article from Grids + Guides in Print's 2014 International Design Issue takes a brief look at the SVA 26th Masters Series Award recipient, Tom Geismar.
Straight from its boffo Farmingdale premiere, the most elegant design exhibit, Elegantissima: The Design and Typography of Louise Fili opens at the Art Director’s Club next week.
Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."