World War II may have been necessary, but like all wars, the horrors outweighed the fruits of victory. The war also produced well-designed insignia, charts and graphs. Considering that military design is to design what military music is to music, the high level of consistency, imagination and taste contributed to well-designed military regalia.
Julius Gipkens (1883-1968) was one of the masters of Plakatstil (Poster Style) in Berlin and an exponent of Lucian Bernhard’s Sachplakat (Object Poster) methodology. A self-taught artist, he founded a graphics agency, which designed for the Sarotti Mohr confection firm, Cardinal Cigarettes and the Leiser shoe company.