Maëstro was a cigar. The Maëstro-man was a proto-Marlborough-like character who strode above the logo in die-cut points of purchase like this one.
Sagi Haviv, partner at Chermayeff & Geismar & Haviv, reveals how the firm delicately handles branding that results from a corporate merger or partnership.
The covers of Favoriten (Favorite) journal were so different as to suggest they were completely different magazines, or at least very different art directors.
This article from Grids + Guides in Print's 2014 International Design Issue takes a brief look at the SVA 26th Masters Series Award recipient, Tom Geismar.
Straight from its boffo Farmingdale premiere, the most elegant design exhibit, Elegantissima: The Design and Typography of Louise Fili opens at the Art Director’s Club next week.
Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."
In 1915 the National Biscuit Company filed 13 copyright infringement suits to enjoin these businesses from either infringing upon NBC's brand names (including their "Swastika" or red end seal) and/or violating the sanctity of their packaging motifs.
Those vintage, so-called "vernacular" packaged food boxes, cans and labels from the '40s and '50s - when supermarkets were on the rise - were, in fact, designed by designers in design departments. Take a closer look at these package designs.
@Issues, a design publication founded by Kit Hinrichs and Delphine Hirasuna, ceased publication in 2008. But it's alive and well now as a graphic design website.
Monoprix, the Woolworth of France (though its French, so much better) has some of the finest house-brand packaging I've seen.