In 1915 the National Biscuit Company filed 13 copyright infringement suits to enjoin these businesses from either infringing upon NBC's brand names (including their "Swastika" or red end seal) and/or violating the sanctity of their packaging motifs.
Those vintage, so-called "vernacular" packaged food boxes, cans and labels from the '40s and '50s - when supermarkets were on the rise - were, in fact, designed by designers in design departments. Take a closer look at these package designs.
@Issues, a design publication founded by Kit Hinrichs and Delphine Hirasuna, ceased publication in 2008. But it's alive and well now as a graphic design website.
Monoprix, the Woolworth of France (though its French, so much better) has some of the finest house-brand packaging I've seen.
Before the myth of global warming became to real to ignore, selling anti-freeze to the public was no less challenging. Here are several ads from the 1930s for this seasonal product.
Grand Army founders, Eric Collins, Larry Pipitone and Joey Ellis explain their font choices, process, and other considerations for rebranding the USPS.
This 1893 sign catalog by Dequenne & Cie. for their "Plaques Indicatives," including the famous Paris street signs and all manner of enamel door numbers and office signs, holds up pretty well in the 21st century.
San Fran design firm Hub Strategy on their specialized business strategy and how they produce award-winning, fully realized brand identity for clients from print to digital media.
Physical perfection has been big business in the U.S. since the nineteenth century. Take a look at these ads in the literary journal, The Black Cat (1895–1922).
Sometimes the package is better than the product, such as the 1911 box for the Porosknit Chalmers Knitting Company.