How magazines stacked the spot ads they were given says something about the priorities of the readership, if not the country, at the time they were published. This assortment is reproduced just as it appeared in a Christmas issue of Liberty magazine in 1940.
World War II may have been necessary, but like all wars, the horrors outweighed the fruits of victory. The war also produced well-designed insignia, charts and graphs. Considering that military design is to design what military music is to music, the high level of consistency, imagination and taste contributed to well-designed military regalia.
Julius Gipkens (1883-1968) was one of the masters of Plakatstil (Poster Style) in Berlin and an exponent of Lucian Bernhard’s Sachplakat (Object Poster) methodology. A self-taught artist, he founded a graphics agency, which designed for the Sarotti Mohr confection firm, Cardinal Cigarettes and the Leiser shoe company.