Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

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Before Global Warming

Before the myth of global warming became to real to ignore, selling anti-freeze to the public was no less challenging. Here are several ads from the 1930s for this seasonal product.

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Saucy Signs from Belle France

This 1893 sign catalog by Dequenne & Cie. for their "Plaques Indicatives," including the famous Paris street signs and all manner of enamel door numbers and office signs, holds up pretty well in the 21st century.

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Have You Got Self Esteem Issues?

Physical perfection has been big business in the U.S. since the nineteenth century. Take a look at these ads in the literary journal, The Black Cat (1895–1922).

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No World Cup Fatigue For Germany

Hear from Il-Ho Jung and Lukas Weber about their "World Caps" that bring the excitement of the World Cup into everyday fashion for Germany.

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Start Up Right

Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.