Paris has always been fashion heaven. God has always been in the details. Many of those heavenly details have been the swatch cards that the French pattern makers so beautifully composed to show their wares.
World War II may have been necessary, but like all wars, the horrors outweighed the fruits of victory. The war also produced well-designed insignia, charts and graphs. Considering that military design is to design what military music is to music, the high level of consistency, imagination and taste contributed to well-designed military regalia.
Julius Gipkens (1883-1968) was one of the masters of Plakatstil (Poster Style) in Berlin and an exponent of Lucian Bernhard’s Sachplakat (Object Poster) methodology. A self-taught artist, he founded a graphics agency, which designed for the Sarotti Mohr confection firm, Cardinal Cigarettes and the Leiser shoe company.