Pentagram's designer Jesse Reed provides insight into how he and Michael Bierut redesigned Penguin Press, an imprint of Penguin, logo and identity system.
"Please Come to the Show" is a catalog for an exhibition of invitation cards and flyers from two previous MoMA exhibitions. Steven Heller speaks with David Senior, editor of the book for more.
Type expert Allan Haley goes behind the scenes at Boston's Museum of Science to explore the role Akko typeface plays in the Hall of Human Life exhibit.
Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here. Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...
From the swagger of a barber shop to the freshness of a Korean grocer, these branding campaigns chosen as Regional Design Award winners are one of a kind.
Identity designer, logo design expert and HOW Design Conference speaker Bill Gardner is a collector of sorts, and he's inspired by designs and objects that have a story to tell.
When dealing with a legacy identity, even the most incremental change can have a dramatic impact and should be heavily considered. See real-world examples of how design firm Chermayeff & Geismar & Haviv has strategically evolved top brands — both subtly and boldly — including one that had a famous mark designed by Saul...
Blue Shield of California tapped San Fran design firm Hub Strategy to remake their print collateral for easier access in light of recent healthcare reform.
The former Soviet Union and Peoples' Republic of China have used cigarette packages to commemorate heroes and national virtues. Explore several designs from both nations that blend political symbolism and cigarettes.
Canadian Club Whiskey's brand legacy includes a 2008 renaissance with the ever-popular "Damn Right Your Dad Drank It" ad campaign. Find out how two directors send the typical creative brief into a tailspin and turn around a 16 year sales decline, all while highlighting the intersection of sex and design...