Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

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Show Cards Reprised

"Please Come to the Show" is a catalog for an exhibition of invitation cards and flyers from two previous MoMA exhibitions. Steven Heller speaks with David Senior, editor of the book for more.

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Brand Strategy Tips from Marcia Hoeck & Ed Roach

Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here.              Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...

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6 Branding Campaigns to Remember

From the swagger of a barber shop to the freshness of a Korean grocer, these branding campaigns chosen as Regional Design Award winners are one of a kind.

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Smoke Signals

The former Soviet Union and Peoples' Republic of China have used cigarette packages to commemorate heroes and national virtues. Explore several designs from both nations that blend political symbolism and cigarettes.

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Sex + Design: Behind Canadian Club Whiskey’s 2008 Brand Revival

Canadian Club Whiskey's brand legacy includes a 2008 renaissance with the ever-popular "Damn Right Your Dad Drank It" ad campaign. Find out how two directors send the typical creative brief into a tailspin and turn around a 16 year sales decline, all while highlighting the intersection of sex and design...

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When Uniformity Was Hip

Whether a beautician, manicurist, cashier, cosmetician, waitress, maid or nurse, the 1930s were a time when women's uniforms -- and so, uniformity -- were hip, or at least proscribed and expected. Uniforms were crisp, somewhat sexy and decidedly identifiable. Explore a few examples of women's uniforms from this time period.