Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

automotive-marketing

A Brief History of Automotive Marketing

by Jon Mowat The methods for marketing cars have changed dramatically over the past 120 years. It all began with very simple black and white adverts, produced soon after motor vehicles were invented. These days, we’re bombarded from all angles with slick videos, flashy print ads and more online content than we could ever possibly...

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Designer of the Week: Lauren Dickens

Designer of the Week Lauren Dickens declares a "penchant for design things, brand stuff, & good times." You'll see this reflected in her purposeful design.

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Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...

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Mexico’s Two-Way Street

In the '30s, the Mexican Travel Board's job was to entice more travelers from the US, and it did so through stylized graphic design and typography.

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Extra Sweet Eye Candy

A vintage wrapper lover could overdose on candy wrappers produced in France during the Deco era.

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More Sign Language

Steven Heller examines George Steere's 1905 price list of sign letters.

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When Adverts Were Earnest

In the early 1920s American products were either nondescript or laden with ornament to camouflage a mass-market look. Although mass production was the foundation on which the modern American economy was built, many cultural critics felt that items coming off the assembly line lacked good taste. American industrialists, who could easily afford to aesthetically...