Branding & Identity Design

Looking to better your branding design, or write a branding strategy? How do you get started? Print has a great collection of logos, and analysis to help you jump start the branding design process.

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The Art of Per Inquiry Ads

Well, "art" may not be an accurate word, but there has always been a craft to "per inquiry," or coupon, adverts.

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Ned Ryerson Would Be Proud

If you were insured for anything during the early 1900s, you'd get a special bonus: flamboyant typography. Steven Heller looks at the golden age of insurance policy design.

Keeping Everyone in the Loop: 50 Years of Chicago “L” Graphics

A recent visit to Chicago reminded me of how enamored I am of its rapid transit. It’s so much a part of what makes Chicago unique and exciting to me. Chicago is one of those cities with a “sound” to it—San Francisco being another—and the elevated “L” system is the reason why. Much of...

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When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.

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What’s Missing Here?

Heller cracks open a reading primer from the 30s and finds some pretty images—accompanied by segregation and a Stepford obedience to the dominant order.