Christopher Butler

Your Ego Is a Bad Designer

If I were to ask, I’d bet that most people would anticipate that technical difficulties—such things as programming and server-level configuration—would be the greatest challenge of web development. Those things are certainly difficult, but they are rarely the greatest challenge. This is because the expertise required to do that work—even to understand it—is held...

The Truth About Developing a Content Marketing Strategy

I spend a lot of time creating content, talking about content, and creating content about creating content. So much so that the word content is hard for me to even say without feeling a little weird about it. Say any word enough and it begins to lose meaning. Sometimes I feel as if I’m...

Post-Google Analytics

Months ago, while planning the topics I’d cover in articles through the conclusion of 2011, I had in mind to write something about search. It had been a while—almost two years at that point—since I last wrote anything about search specifically, though I had covered all sorts of things related to search many times...

Making Sense of the Data, Part 3

Making Sense of the Data, Part 3 This post is Part Three of a series adapted from my presentation at the 2011 HOW Interactive Design Conference in San Francisco (Part 1 is here and Part 2 is here). I included a variety of slide transitions in my talk, so in some cases below, I’ve...

Making Sense of the Data, Part 2

This post is Part Two (see part 1 here) of a series adapted from my presentation at the 2011 HOW Interactive Design Conference in San Francisco. I included a variety of slide transitions in my talk, so in some cases below, I’ve consolidated slide groups into animated GIFs. Keep your eye out for those...

Making Sense of the Data, Part 1

This post is an adaptation of my presentation at the 2011 HOW Interactive Design Conference in San Francisco. I included a variety of slide transitions in my talk, so in some cases below, I’ve consolidated slide groups into animated GIFs. Keep your eye out for those so you don’t miss any details. Do you...

There Is No Box!

We used to joke around the office that our work amounted to an unending cycle; “Another day, another rectangle,” we’d say. And in some ways, that still works. After all, new devices are popping into existence all the time; each one with its own unique, glowing, rectangular screen into which will eventually be squeezed...

Webpage Speed Dating: How Design Helps Users Get to Know Your Content

Ten seconds. That’s how long you have to get their attention. They’ve got plenty of other options, you know. Millions of them. Seriously, ten seconds at most. After all, ten seconds can be a long time. Just so we’re all clear on how long this really is, here’s ten seconds: Click me to listen!...

Ten Things You Should *Definitely* Know About Ecommerce

Imagine you decide to quit your job, move to a cozy, small town, and set up a shop of your own. It’d be great. Nothing flashy, of course; something nice, like a fine hats shop. Yeah, that’s the ticket. You’ve always liked hats, and really, there aren’t enough hat shops out there. Your new...

It's About the Developer, Not the CMS

As I listened to one of the last panel sessions at this year’s HOW Design Live conference, I was surprised by how many questions were asked by the audience about content management systems (CMS). They ranged from the easily answerable—Do I need to use one?—to the not-so-easily-answerable—How do I choose the right one? As...