Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so colors of major web brands...
Lovingly packaged with full-color illustrations on every page, “ROY G. BIV” is a great reference or inspiration for designers, artists and color-fans of every stripe. Take a rollicking tour through Jude Stewart's book.
I can only hope that fluttering some gorgeous color eye candy before your eyes will produce a lovely warming (or cooling) effect, depending on where you are.
Jude Stewart answers a question that has plagued women for years: If horizontal stripes make you look fatter, why do they dominate maternity wear? Is it just a cruel conspiracy? The latest research suggests it's not.
Imagine if digital and analog color could be simply, objectively interchanged. No matching samples, no worrying over the altering effects of ambient light, screens or perception. This is what George Yu set out to provide with NODE+chroma.
Pattern Observer Michelle Fifis talks about 3 emerging pattern trends that she gleaned from Indigo New York and Printsource New York — leading print shows.
Architectural icons, such as The Empire State Building and Eiffel Tower, make up the famous skylines that we've come to love. Artist Yoni Alter brings these icons to scale through art.
When color and music intersect, there's a rainbow of possibilities, like in this They Might Be Giants ROY G BIV tune, and more.
I can't say I think of Planters' Mr. Peanut as a source of historical data, but this colorful little "Paint Book" from 1935 would seem to indicate otherwise.
Does anybody do color separations the old fashioned way with four or more plates, and therefore, four or more separate color proofs? I haven't seen color "progs" in ages, until the other day in Rome, under my nose, there these were.