Color & Design

Print considers the overt and subtle impact of color in design. Our contributors have covered projects that link color and design with social action, Damien Hirst, and Pinterest, to name just a few. A brand’s color scheme is as much a part of its identity as any logo. With Imprint’s vibrant and thoughtful coverage of color in its multiplicity of hues, we’ve got all the color design ideas to spark rainbows of inspiration.

Planters-booklet_featured

History For The Price Of Peanuts

I can't say I think of Planters' Mr. Peanut as a source of historical data, but this colorful little "Paint Book" from 1935 would seem to indicate otherwise.

suprema_featured

Color Separation at Birth

Does anybody do color separations the old fashioned way with four or more plates, and therefore, four or more separate color proofs? I haven't seen color "progs" in ages, until the other day in Rome, under my nose, there these were.

PaulRand_Featured

Paul Rand’s Color Endorsement

Paul Rand did not promote himself, but various companies used Paul Rand to promote them. Check out this ad from 1955 involving Du Pont and Mohawk.

21club_featured

The Ages Of “21”

In 1936, the former speakeasy and NYC restaurant-club, Jack & Charlie's "21" (what we now know as The 21 Club) published, "The Iron Gate" as a self-promotional tool.

HDLJUDE_Feature

5 Reasons You Must Go to HOW Design Live 2013

Designers! (And here we all picture the stern elegance of Project Runway’s Tim Gunn, locking his gaze with our over trim, gold-rimmed glasses.) If you haven’t already registered for HOW Design Live 2013, you’ve got just about a month left to rectify this grievous oversight. In today’s post, I give you 5 sure-fire reasons...

Interaction4Web

Paul Ford’s Interaction: Filtering Photography

Read Paul Ford’s Interaction column, Filtering Photography, from the new June issue of Print below. Pick up your copy of the The Color Issue today to discover even more about color. Imagine how expressive everyday images could be if we better understood the color wheel and relied less on stock filters to add meaning to...

Drunk-Tank-Pink-homepage

Drunk Tank Pink: The Power of Color in Marketing

Color sells, it persuades, it cajoles, but how exactly does it wield such power? In the book “Drunk Tank Pink” author and NYU professor Adam Alter peers into how seeming innocuous factors of daily life—colors, names, visual symbols—can drive consumer behavior in unimaginable ways. The book’s title stems from a 1979 psychiatric study in...

pattern power

Patternity’s PATTERN POWER: Superstripe

If you’re in or near London, you must run, not walk to catch Patternity’s fantastic exhibit about stripes, PATTERN POWER: Superstripe, ending April 21. As you may recall, I interviewed Patternity for “Print” last fall. We started with their work in textile and surface design but quickly veered into more fascinating territory: their ongoing...

Modern-Storybook001

Post-Modern Storybook Illustrations

I consider myself very lucky to have been exposed to children’s books as a kid that were published way before my time—it gave me a wonderful perspective on everything from design and illustration to historical content. A good example is “The Modern Storybook” from the 1930’s. I grew up reading my father’s copy of...

roy-g-biv-cover-big

ROY G. BIV: An Exceedingly Surprising Book (and Talk) About Color

  Color mavens, I’m busting my buttons with pride as I announce that my first book, ROY G. BIV: An Exceedingly Surprising Book About Color, is now available for pre-order via Amazon and elsewhere on the web. You’ll get it in your hot little hands in mid-September, but you can stuff your future with...