9.19.14 / My Favorite Favoriten


The year was 1923. The magazine was the Swedish journal Favoriten (Favorite). The covers were so different as to suggest they were completely different magazines, or at least very different art directors. But nej (no), each cover is from the same year’s weekly run. Its either a case study of indecision or a devious plan to confuse readers. We’ll never know. Or will we?

fave013 fave012 fave011 fave010 fave009 fave008 fave007 fave006 fave005 fave004 fave002

Designer Resource: Shadow Type
For even more on type, pick up a copy of Shadow Type: Classic Three-Dimensional Lettering by Steven Heller and Louise Fili. This beautiful book includes more than 300 historical examples of typography that will inspire you and delight your eyes.


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September 18

Is Copying the Highest Form of Flattery?

September 17

Chalk Talk

September 16

Through Me You Go To Everlasting Pain

Previously on heller goes here


• Take a Typographical Tour with James Victore

• Making the Mac: 20 Vintage Apple Ads

• Two New Cartoon Histories on 100 Old Comics Innovators



is the co-founder and the co-chair of the MFA Designer as Author program at the School of Visual Arts. He writes the Visuals column for the New York Times Book Review and the Graphic Content blog for T-Style. He is the author, coauthor, and/or editor of more than 120 books on design and popular culture, including the recent book Born Modern: The Life and Design of Alvin Lustig (Chronicle).