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4.29.16 / The Other Great Men's Magazine


A couple of years ago fashion editor Hal Rubenstein edited The Gentry Man: A Guide for the Civilized Male, a book culled from Gentry magazine—along with Esquire and Flair among the most high-concept magazines in history. Publisher William C. Segal’s innovative style magazine broke new ground with its amazing graphic design and the timeless men’s fashions it presented in every issue. “Gentry … rivaled the likes of Esquire for intelligence and Playboy for inventiveness,” I wrote in The Graphic Design Reader. For those agile enough to click on Modernism 101 before the next person, the complete collection—with covers by Henri Matisse, Alvin Lustig and others, a slew of tip-ins, fold-outs and multiple paper stock inserts, the 22 issues from Winter 1951 to Spring 1957—can be yours.

Gentry Magazine Gentry Magazine Gentry Magazine Gentry Magazine

But what really caught the public’s attention was a pre-launch subscription advertisement in The New Yorker that defined Segal’s prospective readers as “first rate,” implying that they would be less than elite if they passed up this magazine. The headline read: IN OCTOBER A NEW TYPE OF MAGAZINE WILL BE PUBLISHED. IT WILL EITHER ELATE THE TOP 100,000 THINKING MEN IN THIS COUNTRY, OR BE A MISERABLE FLOP. FRANKLY, WE DON’T KNOW WHICH.

Boost your work. Get discovered. Get the recognition you deserve. Get in the PRINT Regional Design Annual: The competition that stands apart and defines the design industry. Enter the 2016 RDA today for a chance to be featured among the country’s best design work in Print magazine! Extended Deadline: April 29.

Judges: Jessica Walsh, Timothy Goodman, Marc English, Bill Grant, Gail Anderson, Jennifer Morla. 2016 winners also receive a certificate template designed exclusively for the competition by Timothy Goodman.



• Subscribe today and get one year for only $40 — save 57% off the newsstand price

• Are You a Design VIP? Join today and get Print and HOW for one low price!

• In an age of retina and high definition displays, accurate and effective use of color is paramount. Grow in your understanding of how color works, and how you can make it work for your design work with Color: The Professional's Guide by Karen Triedman. With comprehensive information on color design and over 300 color images, discover a wide range of examples, techniques, inspiration, and solutions to fit your needs, whatever your discipline.


• Typography 101: Letterform Design I—Workshop: This class will help you to learn the details of typographic perception through basic letterform design. You will learn typographic nomenclature, basic letterform design, positive/negative space balance, and more.

• Register today


• Print Regional Design Annual 2016. Final Deadline is April 29th, 2016. Details at http://www.printmag.com/design-competitions/regional-design-annual/


• HOW Design Live - Register by April 19, 2016 to save www.howdesignlive.com


April 29

It’s a Cigar!

April 28

Pilsen’s Hometown Hero: Ladislav Sutnar

April 27

Museum With a Tiny Footprint and Big Swagger

Previously on heller goes here


• 22 of the Big Apple's Best Designs

• Color Matching Systems: Choosing & Using Color

• 10 Tools for Building the Perfect Color Palettes



is the co-founder and the co-chair of the MFA Designer as Author program at the School of Visual Arts. He writes the Visuals column for the New York Times Book Review and the Graphic Content blog for T-Style. He is the author, coauthor, and/or editor of more than 120 books on design and popular culture, including the recent book Born Modern: The Life and Design of Alvin Lustig (Chronicle).