A New Mark for America

In the late ’80s and early ’90s, the Jeffries Banknote Company of Los Angeles commissioned LA designers to contribute to its “Evolution” series of conceptual booklets. I don’t know how many issues were produced, but Number 1, conceived and designed by Advertising Designers, Inc., under the creative direction of Carl Seltzer, was produced in seven colors on a five-color press. The theme was the design of a new mark for the U.S. Government.

 

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The parameters included keeping the “most recognizable elements” and “the colors associated with the country,” and then integrating these into a mark. Can you see the eagle?

Sadly the money below doesn’t quite live up to the authority of the classic greenback—it looks rather like raffle tickets. But maybe there is prescience in that.

 

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PRINTNVASmall

PRINT’s Summer 2015 Issue: Out Now!

The New Visual Artists are here! In this issue, meet our 2015 class of 15 brilliant creatives under 30. These carefully selected designers are on the scene making the most cutting-edge work today—and as many of our previous NVAs, they may go on to become tomorrow’s design leaders. Why not get to know them now? Check the full issue out here.

 

 

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