Being inhabited by colonial Europeans, Shanghai and Hong Kong were centers of commerce and venues for European goods. They were, therefore, also wellsprings of “modern” advertising, blending Chinese and Western styles and forms. These examples of advertising posters for cigarettes, liquor and more by the artist Xie Xing Long showcased the so-called “Calendar Girls” that were so prevalent in adverts from the ’20s and ’30s.
Print’s Legends in Advertising Awards
For more than seven decades, Print has featured the best of the best in advertising and design. This year, we’re tipping our hat exclusively to the ad world with the Legends in Advertising Awards. Categories will be open to both established firms and startup students, and will include print ads, but also everything beyond—campaigns across an array of mediums and digital spaces, including TV and radio. Enter by Oct. 15 for a chance to be featured in Print magazine!