Baby Pictures

Babies are an often used symbol for “new,” as in the New Year’s Baby. But they’re also objectified for many other visual needs, such as “victim.” Here are two babies from ads in the same 1938 magazine – happy and sad – one selling Bell Telephone (replete with adult patter) the other a casualty of the tragic Spanish Civil War, a “victim of Hitler and Mussolini in Spain.” One attacks our conscious, the other triggers our conscience.

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The Innovation Issue
For even more articles by Steven Heller, including a look at the work of 8 entrepreneurs and the Evolution of the term “graphic designer,” be sure to pick up the June issue of Print. Plus, get an inside look at the illustration industry with professionals, agents and educators with “Dreams of Drawing.”