Campari may be bitter as an aperitivo but its advertising campaigns beginning in the 1920s were tasty, often with an avant-garde air. Fortunato Depero did scores of Campari advertisements in his bold Futurist robotic glyph style. Indeed, Campari hired the top and middle ranking artists and designers of the day. These are advertisements from successive 1937 issues of Corriere della Sera that stand out on the black-and-white page.
Read even more articles by Steven Heller, including his look at rabbits and design and interview with Timothy Goodman, in the April issue of Print. Don’t miss another issue — subscribe today.