Advertising Dutch

The advertising universe may not be as infinite as the real universe, but everywhere never before seen stars all of a sudden shine. These are full-page illustrated ads from a unnamed Dutch trade magazine published circa 1949 show how in the post World War II era the quality of design and typography, while not breaking new ground, were strikingly modern.

They came to The Daily Heller from Paul Morris is a graphic designer and blogger in Portland, OR. His column on mid-century album art, Cover Stories with Paul Morris, appears on

“There’s a mystery about the title of the magazine, as I found these pages loose,” he told me. “There are articles on ‘Industrial Production in Indonesia’ and ‘The Rubber Problem: How to Obtain Reasonable Proportions?’ It’s in English and likely published in Europe because of the British spellings. The latest date mentioned in the text is 1949.”

One two-page spread for Borsumy-Concern Borneo Sumatra Trading Company featured a map of the corporate empire and an organization chart made up of stylishly lettered scrolls. These fine illustrations in a specialized trade magazine remind me how many outlets there were at this time for commercial artists, and the high artistic level they achieved.







Dutch007 Stapel






Dutch Borsumy map


Dutch Borsumy map2


Dutch001 tinfoil




Dutch003 Molenaar


Dutch004 Cocoa


The 2017 PRINT RDA Early Bird Deadline: Wednesday, March 1!

Enter the most respected competition in graphic design—now open to both pros and students—for a chance to have your work published, win a pass to HOW Design Live, and more. 2017 Judges: Aaron Draplin / Jessica Hische / Pum Lefebure / Ellen LuptonEddie OparaPaula Scher. Student work judges: PRINT editorial & creative director Debbie Millman and PRINT editor-in-chief Zachary Petit.

Enter by the Early Bird Deadline of March 1 and save on all entry fees.