Ethnographic Branding

Years ago I found these labels for cosmetics targeted at African American men and women by Valmor Products of Chicago. I also recently stumbled on a website that gives some of the history. Vintage Powder Room: A Window Into the Past is a treasure trove of information on the history of cosmetics, including more on the Sweet Georgia Brown line. Other resources are Afrobella and The Repository of Useful Knowledge.


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One thought on “Ethnographic Branding

  1. Bobbi

    From the perspective of a package designer, this is fascinating stuff. The beautiful, bright colors, the charming illustrations, even the racy quality of the woman in the bath and the shirtless man being massaged by a woman. I noted a few passionate embraces as well. Maybe not so racy now, but for that era, it seems that it would have been. If I had seen these as a child, I would have coveted them and tried to draw the images. You always find something new and interesting. Thank you Steven.